Solution: Stop supporting people who sell you licenses (HPTuners, JET DST, etc), support instead people who encourage you to own your own hardware and do open development (PCMHammer, Flashhack, TunerPro, ALDLDroid, etc).

That way you don't worry about what those big mega-corporations think, and you still get to tune your car the way you want. That's a win in my book.